THE RESEARCH ON THE INFLUENCE MECHANISM OF SMELLSCAPE PERCEPTION ON RURAL PLACE ATTACHMENT: AN ANALYSIS OF THE MEDIATING ROLE OF NOSTALGIA
XU Hong1,2, ZHOU Ze-kun1,2
1. College of Tourism and Service Management, Nankai University, Tianjin 300350, China;
2. Province-ministry Co-sponsorship of Collaborative Innovation Center of Modern Tourism Development, Nankai University, Tianjin 300350, China
Abstract：The ambient scent exerts a subtle influence on people, but it's frequently overlooked by researchers. It is important to study the role of smell in tourism destination and the influence of smellscape perception on place attachment. This paper uses the structural equation model to conduct empirical research in the rural tourism situation. This research collected data through a questionnaire survey, and withdrew 329 copies of effective questionnaire finally. Respondents said that in their rural tourism journey, the impressive odors include flavors of soil or earth (67.7%), the fragrance of flowers (47.2%), the odor of crops (45.1%), fruity flavour (43.72% ), and the smell of cooking food which mixed firewood, rice incense, wine, meat, etc. (36.9%). More importantly, the study found: 1) Rural smellscape perception significantly positively affects the place attachment of tourists, including place dependence and place identity; 2) Smellscape perception has a significant positive impact on nostalgia, which means the odor of tourism environment can trigger tourists' nostalgia emotion; 3) Historical nostalgia has a significant positive impact on place dependence, and individuals nostalgia has a significant positive impact on both place dependence and place identity; 4) The mediating effect of nostalgia between smellscape perception and place attachment has been verified.
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XU Hong, ZHOU Ze-kun. THE RESEARCH ON THE INFLUENCE MECHANISM OF SMELLSCAPE PERCEPTION ON RURAL PLACE ATTACHMENT: AN ANALYSIS OF THE MEDIATING ROLE OF NOSTALGIA. HUMAN GEOGRAPHY, 2020, 35(4): 48-55.
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